This Japanese cotton is nice but I personally find it abit of a faff. I get that the individual wrappings keeps the cotton clean but it's waste! The reason I started to rebuild my own coils was to reduce the waste that regular vaping produces. It also means that in an emergency situation (quick rebuild) this cotton drags the process out! Not just the packaging but the faff required to actually make the wick(s) just adds to the faffing! I did read the description before I made my purchase but I didn't realize exactly what this cotton was like so I thought I'd try it, especially at the price. It seems to give a good vape, nice flavour. Bit awkward to fluff out - quite thick. If I'd used this when I started building my own then it would have put me right off! If you are the sort of vaper who enjoys faffing then you'll probably like using this cotton. Excellent price - ideal as back-up cotton.