Start with the packaging. Real vape brands invest in sturdy boxes, clean printing, and proper labelling because presentation and safety go hand in hand. Fake products often give themselves away with small, but obvious mistakes: spelling errors, poor print quality, uneven colours, or packaging that feels flimsy. If the security seal looks tampered with or missing altogether, it’s a red flag.

Genuine manufacturers also include safety marks such as CE and UKCA symbols, a batch number, and an authenticity sticker or QR code that links directly to the brand’s website. Counterfeiters often skip these details or print imitation versions that don’t actually verify anything.

If you can’t tell if a vape is fake just by looking, it’s important to know what to check for on the packaging. As a rule, we recommend only purchasing vape kits sold in a branded box with the device itself sealed in a packet inside. An advice leaflet should be contained within the box.

The packaging should also display the following;

●    Nicotine health warning
●    Nicotine content (no higher than 20mg/2%)
●    Nicotine dose per puff
●    Puff count (under 600 puffs, unless a TPD-compliant refillable pod device)
●    Ingredient list
●    Batch number
●    Hazard statements
●    ECID number*

*The ECID number can checked on the Medicines & Healthcare Products Regulatory Agency’s (MHRA) website to see if the product is approved for sale in the UK.

Some vape brands print a code on the packaging, which can be checked on their website to determine authenticity.

A missing or suspicious verification code is one of the biggest giveaways. Most reputable vape brands include a serial number or scratch-off code on every box. When you enter that code on the brand’s official site, you’ll instantly know whether your device is genuine.

If the site says your code has already been checked or isn’t recognised, it’s almost certainly fake. Some counterfeiters even copy old codes from legitimate boxes, so if the packaging looks off but the code checks out, it’s still worth contacting the brand directly.

Once you’ve opened the box, pick up the device itself. Authentic vapes feel well-constructed: smooth edges, a solid pod connection, and clean branding. Fake ones can feel light, hollow, or roughly made. The difference is often in the small details such as the texture of the finish, the fit of the pod, or even the way the button clicks.

Low-quality materials don’t just affect appearance; they also compromise safety. A fake vape might leak, overheat, or stop working after only a few uses because the internal components aren’t properly insulated.

If you’ve used the brand before, trust your taste buds. Genuine products have consistent flavour, vapour, and nicotine strength from start to finish. Counterfeit versions often taste wrong, sometimes too sweet, harsh, or even chemical. Vapour output may fluctuate, and coils may burn out after only a few puffs.

These signs can mean the e-liquid isn’t made to UK safety standards. Some counterfeit vapes have tested positive for unregulated ingredients that can be harmful when inhaled. If the flavour seems off or the vape feels harsh, don’t ignore it. Stop using the device.

Battery quality is another key difference. Genuine rechargeable vapes are built with certified lithium batteries and smart chips that regulate power flow. They charge evenly and stay cool to the touch.

Counterfeits often use cheap batteries that can overheat, swell, or short-circuit. If your vape takes unusually long to charge, becomes hot, or smells strange while charging, disconnect it immediately. Charging problems are one of the most common and dangerous signs of a counterfeit device.

Finally, trust your instincts when it comes to price and where you buy. Counterfeit vapes are frequently sold through online marketplaces, pop-up shops, or social media ads at prices that seem too good to be true. Genuine vapes have relatively consistent pricing across all verified UK retailers because they must meet strict production and import standards.

If a deal seems unusually cheap or the seller can’t provide proof of authenticity, it’s not worth the risk. Stick with established retailers that clearly display UK contact details and list brands they’re authorised to sell.